How to Automate Your Recruitment Process

How to Automate Your Recruitment Process Sponsored by Perengo The Holy Grail of recruiting is to reach the right candidate with the right ad at the right time â€" all the time In the field of HR advertising, programmatic recruitment offers employers the ability to reach qualified applicants at scale. While there’s a lot to explore in this area, in this article I will focus on: How programmatic advertising generates optimized results through automation How programmatic recruitment helps source applicants across the web The different channels and ad formats used to reach active and passive job seekers Automation is at the heart of programmatic advertising Programmatic advertising helps automate the decision-making process of media buys by targeting specific audiences and demographics. Essentially, this means that: Algorithms perform all the bidding, automatically, using data aggregated from different sources (analytics, CRM, offline, third parties, etc.) Algorithms leverage data analytics to drive ad-buying decisions, which are strategically aligned with the advertiser’s goals In the recruitment space, programmatic allows employers to target and reach the right candidates across different channels The whole process takes place via real-time auctions with supply sources, where ad impressions are auctioned instantaneously (measured in milliseconds) Just as automation is at the heart of programmatic, data is at the heart of automation. With the right data, advertisers can: Identify, build, increase, activate, and reach high-value audiences Optimize ad performance to meet objectives Deliver a customized, relevant creative experience to the audience, dynamically Automate ad buying across a broad array of inventory sources and channels Of course, the benefits of data depending on their quality. A well implemented programmatic platform requires useful data in the first place to not only produce actionable insights but also effective results. This is where a proper recruitment analytics framework (like the one in the previous email) is required. Programmatic recruitment Employers strive to find suitable talent for their available positions, and then moving them quickly through the application funnel, from sourcing to hiring. The goal is to get them working (and delivering value) as fast as possible. Programmatic recruitment enables employers to automate job ad placement in real time, so they can target and reach the most relevant active job seekers, and thereby improve overall applicant quality and optimize the company’s application funnel. A day in the life of a job seeker These days, the sourcing of candidates happens across numerous digital channels, or touchpoints, where job seekers spend their time and attention. The infographic below depicts the day of a job seeker, illustrating the different touchpoints where this interaction occurs: The day of a modern job seeker (e.g., a retail worker with a 9-5 schedule) might feature about 15 different context-driven touchpoints across digital channels. For example, commuting is conducive to checking mobile apps, whereas meals and leisure times are ideal for browsing the web, watching a video, or consuming content in general. For active job seekers, browsing for jobs is expected to happen several times during the day, and this activity, together with the several other interactions in the different channels and devices, represents timely opportunities for programmatic ads to reach the candidate with the goal of activating this job seeker into a potential applicant. Matching the message to the medium and the device A particular challenge that confronts the recruiter is to ensure that the ad creative (message and format) shown to a potential applicant matches that person’s current context (what content he/she is reading, and on which device) on any given advertising channel. With programmatic advertising, this process is entirely automated, giving the recruiter access to a massive inventory of ad networks, publishers, and ad exchanges. It also manages ads in all available formats, including media-rich ads that are interactive and personalized. Programmatic recruitment reaches qualified applicants at scale Programmatic advertising is an efficient and effective way to target and activate high-value audiences. When combined with programmatic recruitment, significant benefits can be gained, including: Higher volume: the inherent automation features of this approach enable employers to reach a larger, highly targeted audience of active and passive job seekers across a comprehensive set of devices and channels Better price: a programmatic approach lets companies derive more from their recruitment budgets by optimizing ad spend to achieve a better ROI Improved quality: programmatic recruitment platforms provide data analytics capabilities that improve the decision-making processes of employers by optimizing traffic mix and improving overall applicant quality About the author:  Mike Kofi Okyere is founder and CEO of  Perengo, a programmatic recruitment platform for performance-conscious recruiters working for high-growth businesses and Fortune 1000 companies. Mike is applying his years of experience in the world of e-commerce and  adtech  to improving the world of recruitment through algorithms and machine learning. Previously, he served as the head of performance advertising for AdMob (SEA/AU NZ), before its acquisition by Google in 2010. At Google, he drove the strategy and execution for mobile display advertising as head of mobile advertising for Australia/New Zealand, and then head of mobile display advertising for Google Asia. Follow Mike  on  his  HR Technologist blog on Medium.

How to Write Keywords in Resume

How to Write Keywords in ResumeWriting keywords in resume is one of the most important ways to get that job you want. In today's challenging job market, job seekers are really wondering how to add a little extra shine to their resumes. Since so many job listings are so competitive, it's easy to get frustrated and take the time to tweak your resume a little too much, just to make it 'looks' better.Not a good thing to do! Job seekers should focus on making their resumes stand out among the millions of others on the Internet. One way to do this is by adding a little polish to them, using keywords in resume. This little move can go a long way to help you land the job you want and let you move up the ladder quickly.What are keywords? They are the words that you put in your resume. Although there is no hard and fast rule as to how to use keywords in resume, it's easy to implement a good practice. To be honest, if you have a good idea of what keywords to use, it's very possible that you'll be able to create a resume that will give you a leg up on the competition.Do not use keywords in resume just because you can! They must have relevance and be easy to understand for a reader. Good writing is really about getting the point across in the simplest of language. Although that's not always easy, it's important to know that making the job easier on yourself will in turn make your job that much easier on the reader.If you think that your resume will go over well with the HR department, you may be in for a real hard time. These professionals are very detail-oriented and very particular about spelling and grammar. If you're using keywords in resume to make the job process easier, they will just assume that you are trying to create a fake resume that has nothing to do with the real thing.The truth is that using keywords in resume is really to make your job easier! Employers usually won't worry about how you got your job or what qualifications you have unless they see that you'r e fit for the job. So if they see a long list of keywords in resume, it means that you probably will not be hired unless you do have the job. And they will only hire someone who is truly good at what they're looking for.You can make keywords in resume as precise as you want. This may not seem like a good thing, but it really is! The information on your resume is only as important as the keywords used in them. If you can come up with a word that is relevant to the job that you are applying for, you will have a chance to make your resume stand out from all the rest!As a job seeker, I can tell you that it is absolutely critical to make your resume stand out from the rest of the crowd. Search engines like Google and Yahoo look for keywords in resume. They are the ones that search engine decides about, so it's best to incorporate keywords in resume, and use them well. Writing keywords in resume is really something you can do without getting too overwhelmed.

Do You Have a Personal Board of Directors or Accountability Team

Do You Have a Personal Board of Directors or Accountability Team Wouldnt it be great to have a team of people you could reach out to and get help from? By building a personal Board of Directors, you can get advice to help you break down the barriers of job search. How often do you follow through on difficult tasks? What about those leads you got last week at a networking group? Have you tried EVERY possible option to find a connection within the company that posted a job that is a perfect fit for you? Personally, I know how difficult it can be to follow up and I feel overwhelmed by all the things I need to do to keep my business running.   There just dont seem to be enough hours in the week. I can only imagine that you, as a job seeker, face many of the same feelings. The truth is, we all need a little help with time management skills and personal accountability. If you are unemployed, there isnt a boss standing over you asking you for your report. Create a Personal Board of Directors or Accountability Team A personal Board of Directors or Advisors is a group of people who have strengths in areas you dont.   They may have inside knowledge of an industry or role. These are people you look to for help, guidance, information or knowledge. Here are additional posts that can provide you answers on who and how: Everyone Needs A Personal Board of Directors (Forbes) Forget Mentors: Employ a Personal Board of Directors from HBR (Harvard Business Review) Chose People Who Are Strong Where You Are Not Think about the people you know (employed or unemployed) who have strengths in areas you dont.   If you struggle to make follow up calls, look for someone who has been in sales, business development or who isnt afraid to pick up the phone.   Ask them if they could spare some time to help coach you or be available once in a while to help plan/script what to say. Many Hands Make Light Work One person isnt enough for your support team. You dont want that one person to feel overwhelmed by your requests for help.   Let each person know that they will be part of your team.   It will make it feel less of a burden for them. The other benefit of having a team is that youll have access to varying opinions.   There isnt just one right way to do something.   Job search strategies are very gray.   For example, how many times have you shown your resume to people and gotten different types of feedback?   Very few people will agree on what makes an excellent resume.   It is a personal interpretation. Show Gratitude and Appreciation Ask them to do you a favor and remember, in return, you will need to find ways to help them out as well. Show your appreciation by sending your board of directors an interesting article, introducing them to someone who you think they may benefit from knowing, or promoting the person or their company on social media and with your  network. The best way to show gratitude and your appreciation is to simply say thank you. A Solid Career Strategy The benefits of putting together a board of directors can also carry over to your career. Once you are in a new role, begin selecting a new board of advisors who will assist you with the next phase of your career and help you navigate your new job.

How to Handle Workplace Bullying - Jane Jackson Career

How to Handle Workplace Bullying - Jane Jackson Career How to Handle Workplace Bullying nbsp Recently I’ve had many clients express the challenges that they face in the workplace when it comes to relationships â€" how to develop positive relationships when there is a considerable amount of negativity around you.This often happens when there is change â€" unwelcome change or unexpected change â€" because we are naturally creatures of habit and when there is change, we experience an element of anxiety. “What’s going to happen to me?” we may think.And as protection we close ranks or we build a wall around us and we try not to be affected by this change that we are afraid of. Some people react another way and to protect themselves then belittle others in order to make themselves feel ‘safer’.Sometime the challenges are not due to organizational change but due to personality. There may be a negative person that you have to work with on a daily basis and that starts to affect your sense of self and your happiness level. You ma y feel frustrated and annoyed at first but then it starts to plant seed of doubt about your own abilities.Deepak Chopra said:‘Negative people deplete your energy. Surround yourself with love and nourishment and do not allow the creation of negativity in your environment.’This may be easier said than done as sometimes this extends into the area of workplace harassment.Have you experienced or witnessed workplace bullying? Workplace bullying is not to be tolerated.It affects individuals by causing severe anxiety and other mental health issues and it also can affect business results for organisations.In 2010, the Productivity Commission found that bullying at work costs Australian organisations between $6 billion and $36 billion a year in lost productivity.An  Australian Human Rights Commission report  cites  The Beyond Bullying Association, estimates that between 400,000 and two million Australians will be harassed at work  while 2.5 to 5 million will experience workplace harassmen t at some time during their career”Look closely at your network, and ask yourself if any of the people in it:Drag you downMake you doubt your abilitiesNever seem to have ideas of their own, but take your ideas and comments as their ownAlways see the negative in every situationPut you on the defensiveMake you hesitate about your decisions and what you want to doTalk about themselves all the time and show little interest in youI was in a meeting once at a client organisation, negotiating the fee for an opportunity that had arisen due to someone specifically asking to work with me and the person with whom I was negotiating with at this meeting said to me, “You will never be able to find an opportunity like this on your own.That was, to me, quite a put down and I felt very disappointed that he would have said something so negative and derogatory.I could have felt insecure and agreed with him and then taken a lower fee because of the implied slight. But luckily, I knew that what he s aid was untrue as I had other clients who were paying me more than the sum we were negotiating at the time. So I was able to counter that comment with confidence.In fact, I countered with logic and stood my ground â€" the deal didn’t go ahead but I maintained my integrity and to this day I am so glad that I did because I was told of this man’s regular bullying tactics during negotiations and later realised that I had automatically made a good call by believing in myself rather than place my worth on someone else’s inaccurate perception.Now this was not ongoing bullying, it was hard-nosed negotiation, but my point is that self-belief and not backing down to techniques that may place doubt in your mind about your own abilities is so important.So, what is workplace bullying? According to a University of Wollongong study, workplace bullying is repeated and unreasonable behaviour directed towards a worker that created a risk to health and safety. The report said this could include verbal abuse and humiliation, social isolation, withholding information and spreading rumours.The Chief Executive Officer of beyondblue Georgie Harman said, “those who experience and perpetrate workplace bullying have higher rates of depression, anxiety and post-traumatic stress disorder and health problems such as cardiovascular disease.According to SafeWork Australia, workplace bullying can be harmful to the person experiencing it and to those who witness it. The effects will vary depending on individual characteristics as well as the specific situation and may include one or more of the following:Distress, anxiety, panic attacks or sleep disturbancePhysical illness, for example muscular tension, headaches, fatigue and digestive problemsLoss of self-esteem and self-confidenceFeelings of isolationDeteriorating relationships with colleagues, family and friendsNegative impact on work performance, concentration and decision making abilityWorkplace bullying can also have a negative i mpact on the work environment and incur direct and indirect costs for a business, including:High staff turnover and associated recruitment and training costsLow morale and motivationIncreased absenteeismLost productivitySafe Work Australia has an excellent guide to preventing workplace bullying this is one of the recommendations they make that would help if this is an issue where you work:The implementation of a policy that is adhered to when negative behaviour is observed and reported that will help to develop productive and respectful workplace relationshipsGood management practices and effective communication are important in creating a workplace environment that discourages workplace bullying. Examples may include:Promoting positive leadership styles by providing training for managers and supervisorsMentoring and supporting new and poor performing managers and workersFacilitating teamwork, consultation and co-operationEnsuring that reasonable management actions are clearly defin ed, articulated and understood by workers and supervisorsEnsuring supervisors act in a timely manner on unreasonable behaviour they see or become aware of.Now, what can you do to practice self-care?Find someone you trust to talk to, don’t bottle it up.Find a counsellor or health professional who will provide professional assistance to help you rebuild your self esteem and develop resilience during challenging times.If you start to doubt yourself, analyse your stress level, as there may be other contributing factors that are affecting your sense of self worth and confidence.Think about what has happened over the past few years that may contribute to your cumulative stress levels?Assess what’s happening in your life holistically at this point in timeTalk it out with someone you trust, practice positive self talk â€" use positive affirmations regularlySweat it out â€" raise your heart rate through regular exercise as you will feel more in control of other aspects of your life if yo u are in control of your body and your healthOrganise your physical environment â€" again if you are in an environment where there is order, you will feel your life is more in order â€" and take ACTION.By tolerating negativity you are letting it breed. Say NO to negativity and put a smile on your face â€" anyone who wants to bring you down will think twice about approaching you if you act confidently and with self-assurance.Never let someone else’s opinion affect your own sense of self worth. Stay true to yourself, follow your values and act with integrity at all times.Theodore Roosevelt put it so well:“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” Powerful words.Download the GUIDE FOR PREVENTING AND RESPONDING TO WORKPLACE BULLYING from Work Safe AustraliaUntil next time, believe in yourself and be happy my friend.If you need coaching to help you in your career, book in for an exploratory chat with me here

The 2 Mandatory Things You Need to Get Your First Client (and 3 more things Id highly encourage) - When I Grow Up

The 2 Mandatory Things You Need to Get Your First Client (and 3 more things Id highly encourage) - When I Grow Up It’s SO OVERWHELMING to think of all the ways you’ve been told you should, or need, or have to market your business, amIright? Stuff like: social media (Instagram, Facebook pages, Twitter, Pinterest, Snapchat, LinkedIn, anything the kids are using) newsletters free webinars or calls podcasts interviews tele-summits ads: Facebook and/or Pinterest and/or Instagram Facebook live speaking gigs networking groups attending conferences blogging guest posting Facebook groups: joining ones or starting your own And this is just off the top of my head! But let’s remember, you want to start your own biz because you want to run things YOUR way. You want to feel in YOUR element. You want to LIKE what you’re doing and how you’re doing it. So you get to call the shots, and market your business how YOU’d like. Hooray! Here are the two non-negotiable things every new business owner must have to successfully launch their biz and keep things moving: An offer. Crazy, right? You need to have some way to make money, whether its a product you make or a service you offer. Without that, you got nothing. You might have a site or a blog or an Instagram account, but without an offer, youre not a business. Believe it or not, I make my clients put out an offer before they have THE BUSINESS IDEA all the time and thats because I believe its the best way to get the information as to whether you like this and what you like (and don’t like!) about it. You can think and talk about it all you want, but nothing will help you figure it out like doing it.   Take that idea that’s been in the back of your mind the one deep down in your heart, that makes your stomach lurch a bit when you think of it, that you’ve been convincing yourself won’t work or is dumb, that feels really important to you. Thats your offer. What can you teach, make, or consult on that feels easy and important to you?  Thats your offer. An APB email an All Points Bulletin to your trusted people. You need to open your mouth and tell people about your business or business idea, and your offer. I’ve yet to hear from a single person whose first client or customer came from Google. If you build it, they WILL not come unless you tell them about it. No, you do NOT need to include everyone you’ve ever talked to. No, you do NOT need to include anyone from your day job that isn’t to be trusted. No, you do NOT need to include anyone who has been a jerkface about your being an entrepreneur. Yes, you DO need to include your support network, even if they don’t directly need your offering they could know someone who does! Yes, you DO need to be specific as to what you’re doing, who it’s for, and what you want them to do. Yes, you CAN offer to do or share something for them that’ll be helpful, so it’ll feel less selfish. Those are the non-negotiables. You need those 2 pieces to getting your first clients and making money. However, I’d encourage you to add these other 3 pieces: A website. Did ya notice I didnt say you needed one to start making money? Thats cause you dont! I have a client now who crafted her offer, sent her APB, and less than a month later received her first referral! Thats right: no website needed just a positive talk-up from her friend to his client who he thought could need her services. I would say, though, that a website needs to be third on the priority list, as its the best way to establish trust, connection and expertise with your prospective clients and customers. Also, a client of mine just got her first client through Google only a month after quitting her job. I KNOW. You cant do that without a website. A newsletter.  This is a non-negotiable when you launch your site. I’d apologize if this fills you with dread or if you’re rolling your eyeballs at me right now, but I’m not sorry. You know why? Your newsletter people are your VIPs. They’re the ones who’ve raised their hands and have said, “Yes, hi. I really connect to what you’re saying here, and I’d like to invite you into my already very crowded Inbox because I don’t want to miss anything you want me to know.” This is so important! And so valuable! These are your most interested people, and we need to give them some TLC. That’s why you need to send a minimum of one newsletter/month. Remember: YOU could be the person to solve their problem, whether it’s helping them get out of their unfulfilling jobs or showing them the necklace they’ve been searching for. By you keeping this info to yourself, or not pointing it out directly, then you’re not helping them solve their problem. You’re keeping them in the dark in confusion, in stress, in frustration. Stop it. You’re a helper. Let’s help. One social media channel.  The best part about this is that this is your choice. Hate writing content? Then dont put up a blog page. Not interested in posting pics? Then choose Facebook instead of Instagram. Seriously, there are so many ways to go (ya see all those examples at the top of the post? Theyre only growing!), use the platform in which you shine. If you love writing, then keep your blog and newsletter and guest posts as your main marketing tool. If you love chatting with your audience, try Facebook Live videos or free webinars. If youre a photo stylist in the making, let Insta be your jam.   Heres a caveat, though: Work within your ease, as long as thats where your people are. Being on social media platforms that you hate because you feel you should wont do you any favors, since itll be obvious that you dont wanna be there. But if you know, for example, that all your people are on Facebook and you hate Facebook, you might have to bite the bullet and learn to enjoy it. Feeling uncomfortable yet? Good!  I’ve yet to work with any aspiring or new business owner that didn’t have to work outside her comfort zone. So, let’s get comfortable with being uncomfortable, shall we?  Its the only way to launch your business with real, live clients and grow it into a real, live income you can live on.  #sorrynotsorry Want help on discovering and pricing your first offer, more clarity as to the marketing thats best for you, swipe copy for your APB email, newsletter content ideas, time management tips, financial help and more when it comes to making a plan to  leave your day job and launch your biz in 2017? Then join me on Dec 11th by signing up for my webinar! early bird discount is on like Donkey Kong.

Tips For Writing Active, Dynamic Resumes

Tips For Writing Active, Dynamic ResumesIf you want to learn the best tips for passive, rigid resumes, then you should watch the following active, dynamic verbs resume writing examples. These are recommended for you if you are a writer who is interested in learning how to write effective resumes. They will teach you how to use the active and dynamic verbs in your resume.The important thing to remember when writing a resume is to stick to the necessary information and leave out all the extraneous details. In order to do this, you need to get rid of all the filler words that you might have added at the end of your resume. This is because they will look boring and unprofessional. In addition, they are pointless because people do not usually go into great detail when applying for a job.But if you want to write an effective resume, then you must learn the powerful active verbs like be, have, have not, see, etc. Now you have to memorize all the active verbs in order to create a balanced re sume. The use of active verbs will help you express the important information about yourself.The use of passive verbs is also very important if you want to get better at writing resumes. This is because passive verbs are mostly used in jobs where they are only required. If you want to know the advantages of passive verbs, you should watch these examples. You can learn about them by checking out resumes from other people.The last set of resume writing examples is useful if you want to learn how to write an effective resume. The example is about how to use the passive voice in your resume. This will provide you with a very interesting perspective about the role that the passive voice has in writing a resume. It will show you that you should try to balance your resume using a combination of active and passive verbs. By using the passive voice, you can save time and improve your job search skills.Using the examples from these examples and applying them to your resume will help you under stand how to write an effective resume. However, you should keep in mind that different resumes look different. If you want to improve your resume, then you should practice your resume writing as often as possible. This is so that you will be able to learn how to write a resume based on a specific subject and employer.Finally, the most important career aspect that you should learn about when you want to make a career change is the mindset. This is because every career change will not be as easy as you think.

The Secret of Career Coaching Resume Writing Portland That Nobody Is Discussing

The Secret of Career Coaching Resume Writing Portland That Nobody Is Discussing What Does Career Coaching Resume Writing Portland Mean? The cost for your Resume is dependent on your years of experience. It's problematic for an employer to resist genuine interest and enthusiasm, along with your understanding of the business! Nevertheless, it might be better should you would secure a writing resume coaching, because it's possible to modify based on your requirements and company you're implementing. Changing careers is frequently a daunting idea. Get the Scoop on Career Coaching Resume Writing Portland Before You're Too Late Including being part of a fraternity isn't a lousy situation to include especially if you had a leadership role. You don't need to be concerned about having a resume writer who's unaware of the role which you're applying for. Whenever you'd impact any career, however big it is actually, you are going to have to deliver a curriculum vitae. You're not writin g about work, you're writing since they need you. You may direct individuals to that page if you don't have a resume to hand. The job market is extremely competitive at this time. The absolute most important consideration to remember when beginning the resume writing process, is to be pleased with your option to stay home and manage your family members. Thank you so much Vicki for all your help in what can be a soul-sucking process whenever you do it all on your own! What You Must Know About Career Coaching Resume Writing Portland Resume cover letters are an essential portion of the job application process for any jobseeker who would like to stand out and receive the best possibility of making a great first impression. The cover letter lets you offer specifics that may not appear on your resume. An assistant coach cover letter ought to be written particularly for the position you're hoping to obtain, using details from the work listing to generate the document detailed and distinctive. In a professional-level search, there are unique letters for various purposes! Making the very best job application you can isn't pretty much standing out but additionally, it is extremely important to constantly think about the requirements of the employer and demonstrate the way your profile fits what they are searching for. Share your bigger accommodation achievements and prove you are able to do the job larger than the additional applicants. Experience List your latest jobs.